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Browse business lessons online, then download the Primer app to take them on your phone

Primer’s mobile app offers fast and easy jargon-free lessons for business owners and people looking to achieve their work and career goals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

Brand & Identity

Establish your brand identity with lessons on customer engagement, website design, user experience, and more.

by Primer Team

Customer Engagement

Learn how to create your business story and find your target audience.

First Build an Audience, Then Make Products

by Cory Ferreira and Tucker Schreiber, Shopify

Move Past Failure with Effective Storytelling

by Andrew Linderman, The Story Source

Get Customers Interested by Telling a Great Story

by Ryan Holiday, Author and Strategist

How a Punchline Can Send a Strong Message

by Andrew Linderman, Story Source

Find a Target Audience That’s Not Generic

by Cezary Pietrzak, Marketing Consultant


Get tips on creating a business website that appeals to customers.


Discover how to choose a strong business name, develop your brand identity, and more.

User Experience

Learn about helping users get the most out of your website, mobile store, apps, and more.


Up next

Marketing & Measurement
Learn skills to promote your business to earn loyal customers.
Business & Operations
Learn skills to help run a successful business.