Brand Building
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Browse business lessons online, then download the Primer app to take them on your phone

Primer’s mobile app offers fast and easy jargon-free lessons for business owners and people looking to achieve their work and career goals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

 
 
Brand & Identity

Establish your brand identity with lessons on brand building strategies, customer engagement, website, and user experience.

Popular Lesson

Unite Your Company with a Strong Brand Identity

by Primer Team

 
Customer Engagement

Learn how to create your business story and find your target audience.

First Build an Audience, Then Make Products

by Cory Ferreira and Tucker Schreiber, Shopify

Find Your Customers with Customer Lifetime Value

by Primer Team

Move Past Failure with Effective Storytelling

by Andrew Linderman, The Story Source

Get Customers Interested by Telling a Great Story

by Ryan Holiday, Author and Strategist

Reach the LGBTQ Audience by Being Inclusive

by Michael Abata, Target

How a Punchline Can Send a Strong Message

by Andrew Linderman, Story Source

Find a Target Audience That’s Not Generic

by Cezary Pietrzak, Marketing Consultant

Get People Talking About Your Business with Word of Mouth Marketing

by Primer Team

 
Website

Get tips on creating a business website that appeals to customers.

Choosing Your Website’s Domain Name and Host

by Primer Team

Design Your Mobile Site to Be Customer-Friendly

by Primer Team

Handle with Care: Avoid Scams in Your Email

by Get Your Business Online Team

Appeal to Searchers and Search Engines with SEO

by Primer Team

Tips for Building a Successful Website

by Primer Team

Picture This: Website Images Worth a Thousand Words

by Primer Team

 
Branding

Discover how to choose a strong business name, develop your brand identity, and more.

Earn Customers by Building Brand Authenticity

by Primer Team

Capture Brand Character with Creative Guidelines

by Robert Pietrzyk, Unilever

Unite Your Company with a Strong Brand Identity

by Primer Team

Brand Messaging That Speaks Volumes

by Primer Team

Brand Rehab: Recovering When Mishaps Happen

by Primer Team

Finding a Name That’s More Than Just a Name

by Primer Team

How Your Personal Brand Is Good for Business

by Primer Team

Transform Your Business by Rebranding It

by Primer Team

Target, Pitch, and Win Over the Media

by Ryan Holiday, Author and Strategist

 
User Experience

Learn about helping users get the most out of your website, mobile store, apps, and more.

Design and Test Your Business to Improve Accessibility

by Google Accessibility Team

The Basics of Accessibility: How You Can Reach More Customers

by Google Accessibility Team

Getting Started with Information Architecture

by Abby Covert, Information Architect

Keep People Using Your App with Strong UX

by Primer Team

Use UX to Improve Your Mobile Store

by Primer Team

Turn Visitors into Customers with Good UX

by Primer Team

 

Up Next

Marketing & Measurement
Learn skills to promote your business to earn loyal customers.
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Learn skills to help run a successful business.