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Making small shoes accessible to a larger customer base

Though Jodi thinks about accessibility a lot for her two sons with special needs, it never occurred to her to make her business’ website more accessible. How would she even test the accessibility of her website, and where should she start making it easier to use for people with impairments?

With Primer, Jodi has learned practical tips and key design principles to start building a more accessible website. She also discovered that accessible websites don’t just benefit people with impairments - they can improve the user experience for everyone.

With Primer’s help, Jodi’s more accessible website will make it easier for people with impairments to find and enjoy her business, and help her open up her business to a wider customer range - and that’s good for both people and business.

“When we say we want to build for everyone – we mean it. Accessibility is written into our mission statement and core to our values as a company. We don’t think a problem is solved until we’ve solved it for everyone. Technology’s great promise is to give everyone the same power to achieve their goals. As long as there are barriers for some, there’s still work to be done.”

— Sundar Pichai, CEO of Google

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